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STARTUP · SAAS GROWTH

MRR / ARR Growth Calculator

Project where your bootstrapped SaaS lands at 3, 6, and 12 months from current MRR and growth assumptions. See how many months until you hit a target ARR you can live on.

Try a preset

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Monthly churn rate
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Result

MONTHLY GROWTH RATE
18.23%
MRR over 12 months
MRR AT 12M
$72,964.70
ARR AT 12M
$875,576.40
NET REVENUE RETENTION
88.6%
MONTHS TO TARGET ARR
4 mo

MRR growth trajectory

Projected monthly recurring revenue over time

M1M7M12
MRR
$72,964.70
Methodology → Formula, assumptions, sources, and known limits.

How to use it

  1. Enter your current MRR (or leave at 0 and set ARPU + subscribers to derive it), monthly new subscribers, ARPU, churn rate, expansion MRR from upsells, and optionally a target ARR milestone.
  2. Read current MRR/ARR, projected MRR at 3, 6, and 12 months, and Net Revenue Retention. NRR above 100% means existing customers are growing faster than they churn — a core SaaS health signal.
  3. Interpret the MRR trajectory chart to see if growth is compounding or flattening. A flattening curve with high churn often means new subscriber additions are just backfilling churned revenue rather than growing the base.
  4. Use the months-to-target-ARR output as a reality check on fundraising timelines or hiring plans. If the number is beyond your runway, either reduce churn, increase new subscriber velocity, or reprice to raise ARPU.
  5. Re-run monthly with actual cohort data. Track NRR and MRR growth rate separately — NRR tells you if your product earns expansion; net new MRR growth tells you if your GTM is working.
Questions people usually ask
What is MRR and ARR?

MRR (Monthly Recurring Revenue) is the predictable revenue a SaaS business earns each month from active subscriptions. ARR (Annual Recurring Revenue) is MRR × 12 — the annualised view. Both exclude one-time fees and professional services.

What is Net Revenue Retention (NRR)?

NRR measures what percentage of revenue you retain from existing customers after accounting for churn, downgrades, and expansion (upsells). NRR above 100% means existing customers are worth more over time without new acquisition. Below 100% means churn exceeds expansion.

What is a good NRR for SaaS?

World-class SaaS companies target NRR above 120%. 100-110% is healthy. 90-100% is common for SMB-focused products with higher churn. Below 90% typically means retention is broken and scaling acquisition will accelerate losses.

How is churn modelled in this calculator?

Churn is applied monthly as a percentage of current MRR. New subscriber MRR is added each month based on new subscribers × ARPU. Expansion MRR is added as a flat monthly amount. This is a standard cohort-free approximation — for precision, model each cohort separately.

Is this tool free and private?

Yes. AI Biz Hub tools run entirely in your browser with no signup required. Inputs stay local unless you share the URL.

Is this financial advice?

No. Outputs are planning estimates. Validate with actual cohort data and a qualified financial advisor for fundraising or board-level reporting.

Related Resources

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