MARKETING · LANDING PAGES
Landing Page Conversion Calculator
See what your landing page is worth — calculate revenue, ROI, and cost per conversion from traffic and conversion rate.
Result
Revenue vs cost
Monthly revenue, cost, and profit at the entered conversion rate.
How to use it
- Enter your monthly visitors, your conversion rate as a percentage, your average order value, and your monthly cost to run the page (ads, tools, hosting, design amortised over the month). These four inputs turn a conversion rate, which is easy to obsess over in isolation, into the dollar figures that actually decide whether the page earns its keep.
- Read monthly conversions, monthly revenue, monthly profit, ROI, cost per conversion, and revenue per visitor. Revenue per visitor is the metric to anchor on, because it folds traffic, conversion rate, and order value into a single number you can compare across pages and campaigns regardless of how much traffic each one gets.
- Use cost per conversion against your average order value to judge whether the page is structurally profitable. If cost per conversion approaches or exceeds order value, the page loses money on every sale and more traffic only deepens the loss, which means the fix is the funnel, not the budget.
- Diagnose the weakest lever before spending to scale. A low conversion rate with healthy traffic points to a page, offer, or trust problem; a high cost per conversion with a decent rate points to expensive traffic. Test what a one-point conversion improvement does to revenue per visitor versus what doubling traffic does, and you will usually find the conversion fix is cheaper and more durable.
- Re-run after each design change or campaign and track revenue per visitor over time, since a declining figure on flat traffic signals offer fatigue or worsening traffic quality. Pair this with the social media ROI tool when paid social is driving the traffic, so the page economics and the channel economics are judged together rather than separately.
Questions people usually ask
What decision is Landing Page Conversion Calculator designed for?
Landing Page Conversion Calculator helps teams calculate landing-page revenue, roi, and cost-per-conversion from traffic, conversion rate, and order value. before committing budget, pricing, or operating changes.
How can I get decision-grade output quality?
Use validated baseline numbers, run downside and upside scenarios, and align assumptions with your real cadence and constraints.
Is this legal, tax, or accounting advice?
No. Outputs are business planning estimates and should be reviewed with qualified professionals when required.
Is this free and private?
Yes. Tools run client-side in your browser with no signup.
Related Resources
Learn the decision before you act
Every link here is tied directly to Landing Page Conversion Calculator. Use the explanation, formula, examples, and benchmarks to pressure-test the calculator output from first principles.
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