PRICING · TRIAL CONVERSION
Free Trial to Paid Target
What conversion rate must your free trial hit to clear your monthly revenue target? Reverse-solve from signups, ARPU, and churn.
Result
Required Conversion Rate
Trial to paid conversion needed to clear the revenue target.
How to use it
- Enter your target monthly revenue, your LTV per paid user, your CAC per signup, your monthly trial signups, your churn rate after trial, and your monthly ARPU. The tool reverse-solves the problem most founders state backwards: instead of guessing a conversion rate and hoping the revenue follows, it tells you the exact trial-to-paid rate your funnel needs to hit the revenue number you actually want.
- Read the required conversion rate, the paid users required, the payback period, the LTV:CAC ratio, the conversion rate needed if signups come in 10% higher or 10% lower, and the monthly revenue at your current signups. The required conversion rate is the headline: it is the bar your onboarding and product have to clear, derived from the revenue target divided by ARPU and signups.
- Use the required rate as a reality check against benchmarks for your model. Self-serve freemium products often convert in low single digits while sales-assisted trials convert far higher, so if the tool says you need a 15% conversion rate from a self-serve funnel, the target is likely unrealistic and you need more signups, higher ARPU, or a different motion rather than a heroic onboarding fix.
- Read the sensitivity rows to see how dependent the target is on signup volume. If the required conversion rate swings sharply between the 10%-more and 10%-less signup cases, your plan is fragile to top-of-funnel variance, and stabilising signups may matter more than optimising conversion. Check the LTV:CAC ratio too, since a healthy required conversion rate built on unprofitable unit economics still fails.
- Re-run whenever your ARPU, signup volume, or post-trial churn changes, and use the required rate to set a concrete onboarding goal rather than a vague aspiration to convert better. Pair this with the unit economics tool to confirm the paid users you need are actually profitable, and the churn-retention tool if post-trial churn is the constraint.
Questions people usually ask
What decision is Free Trial to Paid Target designed for?
Free Trial to Paid Target helps teams reverse-solve trial→paid conversion rate from revenue target, signups, and arpu. before committing budget, pricing, or operating changes.
How can I get decision-grade output quality?
Use validated baseline numbers, run downside and upside scenarios, and align assumptions with your real cadence and constraints.
Is this legal, tax, or accounting advice?
No. Outputs are business planning estimates and should be reviewed with qualified professionals when required.
Is this free and private?
Yes. Tools run client-side in your browser with no signup.
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