{
  "tool_id": "content_marketing_payback_calculator",
  "slug": "content-marketing-payback-calculator",
  "path": "/content-marketing-payback-calculator/",
  "mode": "engine_module",
  "usage": "Client-side calculator. Open https://aibizhub.io/content-marketing-payback-calculator/ and fill in the inputs; results render in-browser. Also importable as ES module from https://aibizhub.io/engines/content-marketing-payback-calculator.js — call compute(input) with the JSON shape below.",
  "methodology": "https://aibizhub.io/methodology/content-marketing-payback-calculator/",
  "sample_input": {
    "tool": "content_marketing_payback_calculator",
    "monthly_content_cost": 3000,
    "months_to_first_traffic": 4,
    "expected_monthly_visitors": 5000,
    "conversion_rate_percent": 2,
    "average_customer_value": 150,
    "customer_lifespan_months": 12
  },
  "input_schema": {
    "type": "object",
    "properties": {
      "tool": {
        "type": "string"
      },
      "monthly_content_cost": {
        "type": "number"
      },
      "months_to_first_traffic": {
        "type": "number"
      },
      "expected_monthly_visitors": {
        "type": "number"
      },
      "conversion_rate_percent": {
        "type": "number"
      },
      "average_customer_value": {
        "type": "number"
      },
      "customer_lifespan_months": {
        "type": "number"
      }
    },
    "required": [
      "tool",
      "monthly_content_cost",
      "months_to_first_traffic",
      "expected_monthly_visitors",
      "conversion_rate_percent",
      "average_customer_value",
      "customer_lifespan_months"
    ]
  },
  "output_schema": {
    "type": "object",
    "properties": {
      "monthlyRevenueAtMaturity": {
        "type": "number",
        "description": "Monthly revenue at full traffic maturity in dollars"
      },
      "totalInvestmentToPayback": {
        "type": "number",
        "description": "Total investment required to reach payback in dollars"
      },
      "paybackMonth": {
        "type": [
          "number",
          "null"
        ],
        "description": "Month at which cumulative revenue exceeds investment, or null if not reached within 36 months"
      },
      "roi12m": {
        "type": "number",
        "description": "Cumulative ROI at 12 months as a percentage"
      },
      "roi24m": {
        "type": "number",
        "description": "Cumulative ROI at 24 months as a percentage"
      },
      "roi36m": {
        "type": "number",
        "description": "Cumulative ROI at 36 months as a percentage"
      },
      "breakEvenTrafficVolume": {
        "type": "number",
        "description": "Monthly visitors needed to cover monthly content cost"
      },
      "customerLtv": {
        "type": "number",
        "description": "Customer lifetime value in dollars"
      }
    }
  }
}